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How to generate leads using Linkedin

Like other online platforms, in order to generate any leads you need to have an in-depth knowledge of the platform. People compare and contrast their platform of choice with others by the ‘coolness’ factor it provides and where all their friends are so they are seen to be in the right place. That’s all well and good if you are …

Internet Marketing from a Consultants Perspective

Defining online marketing is like finding the meaning of ‘Life’. In my opinion, online marketing is really about creating an internet presence whereby showing expert knowledge, a positive interpretation and drawing attention to the benefits and value the presence will represent. The moment that anybody, business or otherwise, thinks online marketing is a direct sales mechanism then you’re wrong, but …

Simple Steps to Your Video Marketing

Video marketing is not a new channel of marketing, and yet, only a handful of small businesses utilise this method of awareness. On the other hand, the businesses who do use video marketing may not necessarily be successful in their approach if the marketing method is not executed correctly. You must plan your video and have a goal in terms of …

Writing a press release for best exposure

A press release is an organised, written statement to the media used in print or digital. Press releases were traditionally used to express and announce new products or service. Nowadays, anything new and upcoming such as conferences, scheduled events, promotions, recruitment drives, accomplishments and accolades seem to require a press release to make its announcement worthwhile. Remember, not everything is newsworthy, …

How to Write a Blog Post that Hooks your Readers

Writing a blog and keeping it current is probably the most difficult aspect of educating and informing your audience. It’s relatively easy to set up a domain, produce the branding, design and configure the blog platform, but not so easy to create the right content and maintaining the blog on a regular basis. I for one, find it quite challenging …